SO you can ban some woman for using the wrong Nectar card while ‘it’ continues about its business unmolested, everyone told Sainsbury’s last night.

As the supermarket giant banned Christine Turton from every one of its stores, consumers across Britain said that if the company was in the mood for grand, sweeping gestures, then from their point of view there were far more pressing matters at this particular juncture.

Helen Archer, from Peterborough, said: “The board will have discussed this and I’ll bet you at no point did a single one of them say ‘actually, while we’re on the subject of people outstaying their welcome’.

“Instead they will have congratulated themselves on victimising some innocent Liverpudlian – there’s an odd little phrase – while remaining oblivious to the fact that everyone in Britain despises every atom of their worthless Oliver-enabling bodies.”

She added: “I desperately want to go to Sainsbury’s, I really do,  but I just can’t have that thing’s face on my chicken.”

Martin Bishop, from Stevenage, said: “Are Nectar points even real? I’ve been collecting them for 18 years and so far I’ve received about 85,000 emails and managed to get 4p off a mountain bike.”

He added: “Whenever I hear ‘it’ use the word ‘taste’ I get a raging flush of the heebie jeebies. If you want me to buy your sausages, then best not to show me a close-up of that thing slurping one of them into its fat little head hole.

“And, I never thought I’d say this, but I’m getting pretty fucking sick of the Polyphonic Spree as well.”

Bishop is currently collecting signatures for a petition calling for ‘it’ to be replaced by gangly, pale-faced contrarian Will Self, sneering at customers from behind the fish counter to the strains of Where is My Mind by the Pixies.