WEARING denim can ward off old age and even prevent death altogether, it has emerged.
By wearing a pair of Levi 501s after the age of 50 you can expect to prolong your youth indefinitely and not have to worry about the ravages of senility.
Experts said jeans offset the effects of excessive alcohol and tobacco, even hard drugs, which can be enjoyed to the maximum in the knowledge that the jeans will protect you.
Professor Henry Brubaker, of the Institute for Studies, said: “For a long time we thought this was just the weak-minded, wishful thinking of poodle-haired old men.
“Now, thanks to experiments involving wrapping elderly rats in denim patches and monitoring their impressive survival rates, we realise it is scientific fact.
“Did you know that Simon Cowell was actually born in 1912? And Jeremy Clarkson in 1897?”