THE makers of Monster Munch have been told that ‘Flamin’ Hot’ is more of an abstract concept than an actual flavour.
Professor Henry Brubaker of the Institute for Studies said: “‘Roast Beef’ and ‘Pickled Onion’ are legitimate flavours derived, however tenuously, from real edible things that exist.
“But what on Earth is a ‘Flamin’ Hot’? Obviously that’s a rhetorical question – it’s not a flavour, it’s a temperature-based sensation.
“But weirdly they aren’t even hot. You may as with call them ‘Mirth’ or ‘Ennui’.”
Crisps eater Nikki Hollis said: “I suppose it’s sort of vaguely spicy, not sure.
“They are fucking delicious though.”