IF you live in Southend, Sunderland or another of the UK’s vibrant, bustling hellholes, it’s vital everyone thinks you live in ‘the good bit’. Whether it actually exists or not. Here’s how to convince them.
Be vague on the postcode
When residing in a dive like Slough, never mention the postcode so no one will know where you live. If you ever need a lift, always get dropped off at an address in an affluent area miles from your home. Don’t get carried away with your newfound status though, and get takeaways delivered there to impress the guy from Golden City Chinese.
Use the term ‘a village near’
You don’t live in Hull. You live in a mysterious village near it no one can quite place, like Brigadoon. Still, it conjures visions of country pubs and weekend rambles, and if pushed on the details go on about how the local primary school got rated ‘good’. Don’t mention that you’ve installed CCTV because people keep setting fire to your wheelie bin, focus on ‘the new Costa’, ie. the coffee machine in your grotty local corner shop.
Accentuate the positive
If you live in a total hole go hard on its plus points. It’s got ‘amazing sea views’ (Plymouth), it’s ‘a stone’s throw from the West End’ (Croydon), or it’s ‘the gateway to The Cotswolds’ (Swindon). All of those stretch the truth beyond breaking point, but geography at school these days never includes a basic knowledge of where places are in Britain, so people will probably believe Bradford is ‘deep in the heart of the Yorkshire Dales’.
Tell everyone it’s got a Waitrose
Your trump card. You might live in the faded seaside shit-tip that is Blackpool, a relic resort shrouded in the scent of chip fat, candy floss and desperation, but the fact that it has a Waitrose makes everything nice and middle-class again. No one needs to know that Waitrose is actually 25 miles away in Preston.
Go on about how it’s ‘on the up’
When you tell your friends you’ve moved to Stoke quickly neutralise looks of pity and horror by telling them the area is ‘on the up’. Luckily the concept is highly subjective. A new cheapo off-licence and a tattooist in your street are worthwhile urban regeneration projects if you love the taste of Spesh and looking like someone’s doodled on you with a black biro.