DEVON is promoting itself as the top holiday destination for lovers of beaver.
The county’s tourist board is using the slogans ‘So much beaver it’s mental’ and ‘Our beaver is ready to play’ to advertise the sighting of a beaver on its riverbanks.
A spokesman said: “Obviously for a lot of holidaymakers the top priority is beaver. Lots and lots of beaver.
“Can they see beaver up close? Really get involved with the wet, wild beaver?
“If you’re coming to Devon for the beaver, you’re coming to the right place.
“Because a beaver lives here.”
Teacher Roy Hobbs said: “I quite like beavers but personally I’m more excited by sleek otters and big muscular bears.
“Not because I’m homosexual, it’s just that as a keen amateur naturalist I find carnivores more interesting.”