TESCO has launched a special Tight Bastard range aimed at misers.
Morrison’s is to follow suit next week with its Obsessive Penny-Pincher brand while Aldi is developing a range of Mean-Spirited Meal Deals.
A Tesco spokesman said: “It’s time to stop mincing words. This year it’s been all about courting the so-called ‘savvy shopper’, ‘bargain hunter’ or ‘cost-conscious shopper’.
“These can be effectively grouped together with the umbrella term of ‘tight bastards’.”
The Tesco Tight Bastard range includes Plain Cake for 4p and Industrial Custard for half a pence, a unit of currency which has been officially discontinued but that many tight bastards have stockpiled in glass jars.
There are currently an estimated 3,000,000 tight bastards in the UK. Because of their frugal ways they are believed to be the only people with any actual money left.
68-year-old miser Roy Hobbs said: “It all seems a bit fancy and frivolous to me. 4p for a plain cake? I’m not made of money.
“I’ll wait until it goes stale, then get it out of the skip round the back.”