COCA-COLA has brought out a non-carbonated version of its signature beverage intended to be drunk warm in the sun.
Coke Warm&Flat, available in Diet, Zero and Cherry varieties, promises to offer that opened-and-left-in-the-car-for-two-hours taste straight from the can.
A Coke spokesman said: “Customer behaviour shows that, while everyone loves the first, refreshing swig of fizzy, ice-cold Coca Cola, they then tend to recoil from the actual taste and put it down for a bit.
“But then, when still thirsty later that same day or the next, they will happily chug that same flat, warm Coke down oblivious to the ants that have fallen in.
“Coke Warm&Flat is the Coke you crave, just as cold tea is the drink you really want but you have to pretend. Now you need live a lie no longer.”
Following the launch of Coke Warm&Flat, the company will prepare for the October launch of Coke Fake, the Coke for everyone who prefers the taste of supermarket own-brand cola to the real thing.
