ANY bottle of alcohol will instantly look classy when placed in a box, experts have confirmed.
Researchers found that everything from expensive spirits to bottled beers will look like a collectable item instead of just a potent narcotic.
Professor Henry Brubaker, of the Institute for Studies, said: “You could do it with White Lightning. Put it in a wooden box with ‘White Lightning’, carved down the side of it and it would look like something you might put on the mantel piece.’
“Not something you would drink in a park shortly before soiling yourself.”
He added: “If you put a can of Scrumpy Jack in a box, next to a frosty pint glass, it would look like something you might give to your dad on Father’s day.”
Professor Brubaker also confirmed that the reverse is true: “If you drink expensive champagne out of a Styrofoam cup, you will end up thinking ‘Why the hell would anyone pay £100 for a bottle of this?’”
