FILMS described as ‘feel good’ should be rebranded as ‘toss’, experts have confirmed.
The Institute for Studies found that all ‘feel good hits’ were in fact highly predictable, contemptuous of their audience and intensely dull.
Professor Henry Brubaker said: “They are all the same. You could watch the Mamma Mia sequel without having seen the first one and totally get what was going on.
“It doesn’t make you feel genuinely ‘good’, it just lowers your intelligence for at least 24 hours, giving you enough time to recommend the film to other people.
“The makers of ‘feel good’ films are crafty bastards.”
But film fan Martin Bishop said: “I like ‘feel good’ films. I also think Brexit will be a huge success and one day my Dad will come back from the shops with that packet of cigarettes.”