PRODUCT Red, the brand founded by U2 frontman Bono, has raised $50 million to help fight Porsche shortages among executives at Apple, Armani, Motorola, Gap and Hallmark.
Around half the profits from Product Red products goes straight into the bank accounts of executives at enormous corporations, who use it to alleviate chronic luxury car famines.
Lizzie Matumba, 14, of Ivory Coast, said: “The knowledge that Steve Jobs arrives at Product Red press conferences in a brand new Aston Martin has made the death of my entire village much easier to bear.”
Twelve year-old Robert Otengwe said: “I am most happy you have bought a nice new red mobile phone. It shows you care. And the pink one you bought last year looks very dated.”
Matumba added: “Some may ask why these gigantic corporations didn't just stump up $10 million each instead of guilt-tripping shallow fucknuts into buying yet more useless shit that'll be in the bin this time next year.
“But these people fail to understand the power of marketing. And bonuses. They fail to understand bonuses too.”
Wayne Hayes, head of research at the Institute for Greed, said Product Red had revolutionised the way rich westerners made themselves feel better about hellish Third World poverty.
“Most of us only ever felt guilty for a second about buying a fourth iPod while half the world starved, but it could still take some of the fun out of buying new gadgets.
“Now I can buy another Armani watch and a pair of Converse without having to worry about some African child with no shoes at all. It’s worth it just for that.”
