THE majority of Britain has vowed never to buy a product from a company creating a false air of personability using the tried-and-tested friendly Northern voiceover.
Up-themselves Southerners, the resentful Welsh, grudge-bearing Scots and even those from different regions of the North have agreed the matey tone is irritating and deepens class divides.
Susan Traherne of Peterborough said: “If the brand wanted to make me feel warm towards the product, they should not assume I am a sheep farmer’s wife or a happy-go-lucky benefits claimant.
“I am from the right part of the country and proud of it. We can be in London in 45 minutes, for God’s sake. I do not want to be patronised by a gormless Mancunian who believes grinding poverty and endemic crime to be ‘a right laugh’.
“Perhaps they could hire a voiceover artist whose vowels are not gratingly flat. To appeal to those of us with money.”
Oliver O’Connor of Somerset agreed: “Why would I accept recommendations from a man who would confidently strike up conversation with a stranger at the bar of the Rovers Return while ordering a ‘pint’ of ‘mild’? My education was paid for.
“Bolton is not a location that should be selling products. It can be allowed to ask for a copper in its battered hat as I pass by. No copper will be given.”