FAST food chain McDonald’s has admitted its fancy branches with dark green signage firmly believe themselves to be on a par with Waitrose.
The branches have long confused customers who have stumbled into high-end areas of UK high streets by rejecting a cheerful, low-cost red in favour of a shade closer to Farrow & Ball’s Duck Green.
Wayne Hayes, manager of the upscale McDonald’s in Bath Spa, said: “By becoming the colour of a PTA member’s en-suite, the McDonald’s has climbed the social ladder. It can converse comfortably with a Lush.
“We’re the McDonald’s that cares, the McDonald’s that aspires, the McDonald’s it’s acceptable to be seen taking your child inside after an eye-waveringly expensive extracurricular.
“Don’t be concerned. We’re a cut above but our menu is the same gold-standard reconstituted pulped chicken anuses as any other location, and we’re still exploiting the same unqualified teenagers on minimum wage.
“We’re not middle class just because of the green, tasteful and soothing as it is. We’re middle class because we insist upon a silly little outward pretence despite being just as full of the same old shit as everyone else.”