OCCASIONAL sports fans have begrudgingly fired up Wikipedia in an attempt to understand exactly what Amy Williams won a medal for.
Experts said that assumptions that Britain was not allowed to win medals at the winter Olympics, as well as curiosity over what Ms Williams would look like in the nip, has boosted the amount of shit the public has given.
Joanna Kramer, a sales manager from Grantham, said: "I thought she was careering about on an actual skeleton, like a scene from that Norman Wisdom film where Norman is delivering milk to a medical school that overlooks a skating rink.
"I kept thinking, 'yes, I probably could be persuaded to donate my body to science, but not to sledging'."
British interest in the winter games has now eclipsed its previous high when Eddie 'The Eagle' Edwards became a minor celebrity by sliding slowly off the end of a ramp.
Charlie Reeves, an armchair enthusiast from Carlisle, said: "I assumed 'skeleton' meant you had to be really skinny, but she's a big girl with excellent tits. It all looks a bit like falling down a laundry chute to me, but I suppose you still have to learn how to do it."
He added: "If you'll excuse me I have to go and find out how you win at curling, as we might be onto something there too.
"Come to think of it I curled something on ice myself, after the office Christmas party. It was a four-mile walk home and I think the chicken drumshapes must have been off."