THE picturesque town of Luton in Bedfordshire is considering a levy on visitors to pay for the upkeep of its iconic but over-touristed streets.
The stunning enclave, a favourite with Instagram influencers and TikTokers, draws tens of thousands every weekend to take selfies in front of the Vauxhall plant, Kenilworth Road and the Leagrave Interchange of the M1.
Mayor Martin Bishop explained: “The pressure on Luton’s facilities is unsustainable. And that’s before you get a 7,000-berth cruise ship anchored in the river Lea.
“We’re not just for tourists. Our residents pay a premium to live in central Luton, to live the experience of shopping in the Hatters Way retail park for themselves, and they’re barely able to leave their post-war semis for tourists posing on their drives.
“By introducing the tax, we’re bringing Luton in line with similar global destinations like Venice and Bali. It’s only right that those who flock to our roads, our benches and our branch of Poundland should give something back.
“Name another city so popular it has to have its own airport. Exactly.”
He added: “The expense will mean a higher class of discerning visitor, the type who eschew the central branch of KFC for the superior one on Dunstable Road.
“Cost? We’re still working out the finer points but based on visitor numbers we’re looking at £4,500 per person per night to bring us in line with the annual revenue of Florence.”