A MAN who addresses other men by calling them ‘bruv’ has not got the required personal characteristics to carry it off.
Martin Bishop recently started referring to male friends, colleagues and bus drivers as ‘bruv’, all of whom agree that the word sounds completely ridiculous coming out of his mouth.
Friend Steve Malley said: “At first I thought he was doing an ironic impersonation of a south London car mechanic so I laughed along. Now I’m worried I might have encouraged him.
“Martin has a West Country accent but is quite well-spoken, so even ‘mate’ jars when he drops it into conversation. Like if anyone born after Shakespearean times were to say ‘forsooth’.
“I don’t think ‘bruv’ counts as cultural appropriation because they do it on Eastenders, so at least that’s not problematic. He just sounds like an utter bellend and nobody wants to hang around with him anymore.”
Bishop said: “Everyone visibly winces whenever I call them bruv and slap my fingers at them. Maybe it would be more appropriate if I called them ‘blud’ or ‘homie’ and said ‘brap brap’ in the future.”