A NEW type of yoghurt is being marketed on its lack of creaminess.
Flying in the face of accepted yoghurt logic, Rose Farm ‘Not That Creamy’ promises a thin, watery consistency.
A spokesman said: “It is neither creamy, not is it rich. It’s definitely not luxurious, it’s weak and runny.
“Our product is pretty much transparent and there’s not a lot of fruit in it either. Maybe the odd meagre fragment of raspberry.”
Mother-of-two Emma Bradford said: “It’s a refreshing change as yoghurts are so often aggressively creamy.
“Do they have an advert where a middle-aged woman eats it on a sofa while dreaming about muscly men?
“If so I will buy it.”
