COSTLY craft beer often has the same alcohol content as normal beer, it has emerged.
Britons had been buying expensive artisanal saisons, IPAs and Berlinerweisses purely because they believed that the higher price tag equated to more alcohol.
Former craft beer advocate Roy Hobbs said: “I just assumed craft beer was stronger, why else would I buy it? It’s not like I give a fuck how it’s made.
“As far as I’m concerned, all beer is made of beer.”
Even the strongest of the popular craft beers is no more powerful than Special Brew, yet costs over four times as much.
Drinker Tom Logan said: “Last night I asked for a pint of Carl’s Pug – it’s made with yeast from the brewer’s dog’s eyelids – but the barman misheard and gave me Carlsberg.
“I stuck with that all night out of embarrassment. To my surprise I was precisely equally as drunk.
“They should ban bottled beer from having names and fancy labels, so that they all just have the alcohol content printed on them in massive numbers. Or just have one type of beer called ’Strong Beer’.”