BRITONS aren’t natural theatregoers, but promise celebrity penis or make a shit film into a musical and we lap it up. And these gimmicks:
A bloke off the telly getting his knob out
Daniel Radcliffe was 17 when he starred in Equus, yet audiences came in droves to see Harry Potter’s magical sack. Anyone claiming they paid hundreds for a psychiatrist delving into the madness that makes us human is lying. Cat on a Hot Tin Roof had Jack O’Connell from Skins nude in a production that was a triumph for gender equality because Sienna Miller got her baps out.
Turn a film into a musical
Do you like the film? Did you never really feel that the film was marred by the cast’s not breaking repeatedly into song, but you’re willing to give it a go anyway? Whether Cruel Intentions or the Twilight saga, add a few songs and take it on tour. If you’re especially lazy, just licence famous pop songs and wait for the cash to roll in.
Cast a niche internet celebrity
What’s better than Waitress: The Musical? Obviously Waitress: The Musical starring YouTuber Joe Sugg. He can’t sing, can’t act, can’t do an American accent, and looks like a 12-year-old boy, but he’s got 3.33 million subscribers so Zoomers will flock like zombies. Their parents, dragged along, will mutter: ‘Is he the one who fainted on Bake Off?’
Make it painfully woke
If it’s socially relevant it doesn’t have to be good. Make your show about classism or sexism or homophobia or transphobia so anyone who criticises it is classist, sexist, etc. If you don’t fork out £160 for the opening night you’re a monster. Warning: works in London, but you won’t be touring it to Stoke-on-Trent.
Shakespeare in tracksuits
Hamlet, but set on a council estate in Slough. Though oddly, it’s not drawing its audience from gritty Slough estates. They can’t afford it, because it’s £200 a ticket, because KSI is in it and he’s getting his bollocks out during the ‘to be or not to be’ soliloquy. The Guardian will call it ‘vital and necessary’.
Make it immersive
There’s only one thing better than sitting down to watch RADA graduates pretentiously monologue at you: walking around a former textile mill with an out-of-date asbestos certificate while RADA graduates jump out of shadows to monologue at you. Afterwards, puzzled, you discover you missed a crucial plot twist because you were in the wrong room.