RECORD numbers of movie-goers across Britain are queuing up to be bombarded with giant lumps of three dimensional faeces.
Critics say 3D Dog Turd is a 'visual feast' that will redefine how Hollywood sells steaming piles of crap to increasingly demanding audiences.
Wayne Hayes, editor of MovieSplash magazine, said: "It's like the turd's right in your face. It moves left and right and up and down, it spins around quickly and slowly. Amazing.
"At one point you actually go inside it. It was so realistic I thought I was going to have to wipe the shit off my 3D glasses."
Jackie Pearce, a mother-of-two, from Grantham, said: "My kids loved it. It was exciting, funny and made them want to learn more about excrement."
3D Dog Turd II is already in production and will tell the story of a baby turd that runs away from a circus and teams up with a used handkerchief and a funny pigeon.
Screenwriter Stephen Malley said: "The sequel will be a much more intricate vision. You actually see the dog doing the turd. It's a Dalmatian so the merchandising opportunities will be huge."
He added: "But we also want the audience to think about some deeper issues, like why no one's picked up the turd, but still staying within the crowd-pleasing formula of some dog mess that appears to go in and out of the screen."
3D Dog Turd producer Don Franciscus said: "The idea struck me during Transformers II. A lightbulb came on in my head, like Gallileo sitting under the apple tree, and I thought, 'why not make a film that's actually about shit'."
He added: "I've just greenlit 3D Owl Pellet and 4D Rotting Vole in Sense-o-matic Surround-o-vision. They will make Titanic look like a film that should never, ever have won Best Picture."