DO you frequently wonder why noisy, unpleasant bars need to be quite so horrific? Here Martin Bishop, owner of shite cocktail bar Lorenzo’s of Stevenage, explains his craft.
Abnormally loud music
Deafening music creates an irresistible vibe. It definitely isn’t just too loud. Basically you should only be able to talk to the person next to you, and then only by shouting at them. Attempting to join in a conversation with two friends should be impossible and make you look like a weirdo hassling strangers by sitting with them uninvited.
No one should ever pull
The stupidly loud music is your main weapon against flirtation. Try being witty or friendly when you have to spit in someone’s ear. More generally, your bar should look like a fun, sexy place but disappointment should always ensue.
Employ obvious dickheads as bar staff
Sneering dickheads who ignore customers and clearly think they’re doing an incredibly important job are good. But the real opportunities come with a cocktail bar. Now staff can shout at each other, show off with the shakers, dance around annoyingly and wear backwards baseball caps. People love having a row of screaming f**kwits down one side of the room they’re trying to have a drink in.
Be open late
This means you scoop up drinkers who want to continue the evening’s fun. Instead they find themselves stuck in your joyless trendy bar drinking small bottles of South American beer costing £9 for some reason. By the time they shell out a fortune for a cab, they should just be tired, sober and irritable. It’s the mark of a good night out.
Only play shit music
Music needs to unpleasantly loud, as explained, but it should also be total shit. Mainstream rap like 50 Cent soon becomes annoying. Or just make it bafflingly random – a bit of Coldplay oddly jumbled up with Salt-N-Pepa and Starship’s We Built This City is an excellent selection. Best of all, hire a wanker DJ who stands in the corner pompously spinning obscure white labels as if he’s performing brain surgery.
Extremely bad toilets
Toilets hidden in a labyrinth of stairs and corridors are good, along with the old classics of piss everywhere and a foul stench. However you can inflict actual physical pain on customers by simply not having enough. The resulting queue of agonised drinkers is like having your own personal version of the Japanese game show Endurance.