WOMEN have called for an end to advertisements that show party preparation as a fun female bonding activity.
They would prefer to see lone females getting ready in a toilet cubicle, accidentally putting a fist through several pairs of sheer black tights and then drinking a brandy miniature that has been smuggled off a ferry.
Personal shopper Helen Archer said: “Women aren’t just under intense pressure to look great, but to take the day off and get their hair done together.
“During this process I’ve seen best friends display genuine warmth and affection towards one another, and minutes later they’ll calling each other ‘obese PowerPoint wench’.”
Office worker Joanna Kramer said: “My manager forced everyone to come to a spa with her the day before and ‘enjoy’ a ‘pre party pampering package’.
“In order to justify the expense to the company, she made them all do spreadsheets in the sauna.”
Advertising executive Julian Cooke said “Even I would admit the ads are unrealistic. For the last shoot we cast hot young women who were supposed to compare false eyelashes while skipping in their pants and generally being cute.
“But by the third take, half of them were crying, one was giving the others cigarette burns and another had locked themselves in a car with an extra deep tin of Roses and a bottle of limited edition Advocaat.”
