MEN have begun half-heartedly looking through Amazon in a bid to buy something appropriate for a female.
As the Christmas Doomsday Clock reaches T minus one month, the website has seen an increase in search terms including ‘woman gift’, ‘Keira Knightley motorbike perfume’ and ‘books about relationships’.
Beginning his journey towards universal disappointment, Wayne Hayes, from Carlisle, said: “Last year’s present of ‘e-vouchers’ was frowned upon.
“So now I’m playing CD roulette in a bid to remember which one of those female singer songwriters she thinks is ‘amazing’.”
Meanwhile, Amazon is offering to assess the perfect ‘woman gift’ based on her previous purchases, the items on her wish list and a complex algorithm involving stereotypes.
Girlfriend Nikki Hollis said: “I do hope he gets me something I like, but that would mean him knowing something about me besides how many glasses of wine it normally takes.
“It is, truly, a Christmas conundrum.”