A MENS magazine editor is disgusted with himself for doing anything his advertisers ask him to.
Tom Logan, editor of Man, has abandoned even the minimal standards of journalistic integrity required of a lifestyle magazine in favour of articles that are quite obviously adverts.
Logan said: I feel sick when I think about some of the things Ive done for money. This month were running the article Britains blokiest brunches, which is really a plug for some dismal corporation.
Last month we published six pages of paid-for crud about must-have electronic gadgets from various retailers. One of them was a digital barometer, for Christs sake.
Basically Im prostituting the magazine and myself, although prostitutes have more dignity because theyre doing it to survive. I do it to buy more Ben Sherman shirts.
Sometimes I go home and shower for hours, trying to wash away the shame of claiming women will sleep with any man who has a patio heater.
Logan said his lowest point was an article claiming that a popular brand of cheddar cheese was an ideal source of protein for readers attempting to increase their muscle mass.
He added: Id have more self-respect if Id just noshed off their marketing manager in the lay-by. But that wouldnt have resulted in a lucrative two-page advert.
Man reader Wayne Hayes said: I laid a patio just so I could get one of those heaters and I’ve had no intercourse since.
“I thought this magazine was my mate.”
