CHILDREN are more familiar with Fosters lager than McVities biscuits because they prefer beer to Hobnobs.
The Institute for Studies found that children under the age of 16 could name almost all of the beer brands that they drank regularly.
Professor Henry Brubaker said: “The drinks companies should take heart that they did not waste money on label design. The children do notice and they do remember.
“If anything the companies should make their labels even more distinctive so that the drunkest children do not confuse their favourite beer with a rival product.”
He added: “I would recommend they try pornographic images alongside the more explicit sexual swearwords.
“And I would suggest the same to McVities too.”