A £60 fixed penalty will be introduced for anyone texting while under the influence of alcohol.
The government said drunk texting – also known as ‘drunksting’ or ‘clinical insanity’ – takes place mostly late at night and can ruin lives.
A hard hitting ad campaign will show the splayed, broken body of a man who has just received a 3am booty call from an ex he thought he was getting over.
Personal trainer Donna Sheridan, said: “I’m not paying a £60 fine every time I neck a bottle of Goldschlager and feel the urge to remind my ex-husband that he was a sexual catastrophe.
“I’ll just drive round to his house and shout it through the letter box until his neighbours phone the police.”