'Dude' and other terms women use to keep men at non-romantic distance

WOMEN have a vast array of words at their disposal to keep men in the friend zone. Here are some that strongly suggest you’ve got no chance.

‘Mate’

Ever so subtle, but still a firm reminder that the recipient should cease any dreams of romance instantly. Only two people call each other ‘mate’: actual mates, and men trying to sound tough when confronting other men who aren’t their mates. When a woman calls a man ‘mate’, even when she’s saying it nicely, she’s doing the latter.

‘Buddy’

The slight hint of condescension always makes this one sting. When a woman calls a male acquaintance ‘buddy’, she’s not only saying that she does not see him as a sexual being, she doesn’t even see him as a man. In her eyes, he is nothing more than a little boy or a lost dog looking for its owner.

‘Dude’

If you don’t live in California or the mid-90s, hearing someone referred to as ‘dude’ always sounds a bit weird. It’s even more jarring when you add romantic tension to the mix because this is a woman’s verbal equivalent of flaring her nostrils and kicking dirt in the man’s direction. If he’s smart he’ll pick up on these cues, but usually she’ll have to lie about already having a boyfriend.

‘Bro’

This couldn’t be clearer. Dropping a bro bomb is a dead giveaway that a woman thinks she and a man should remain less than even just friends. There’s no hint of comradeship when a woman says it, just snark. She may even be vaguely thinking of Elon Musk or Mark Zuckerberg. That’s you stuffed.

‘Amigo’

More of a deterrent than a threat. Saying ‘amigo’ will confuse an interested man and hopefully distract him from the woman’s attractive appearance and fascinating personality. It’s her intention that the man pauses, reflects on whether he could stand to be called ‘amigo’ everyday by a girlfriend, then decides to pursue somebody less weird instead.

The newsreader's guide to reporting all this like it's somehow f**king normal

ARE you a newsreader who’s suddenly having to report on the Trump presidency as if it’s not just chaotic bullshit cooked up by a lunatic and his weird tech bro? Here’s how to remain professional:

Keep a straight face

You may feel like bursting out in incredulous laughter as you report on a US government department named ‘Doge’ after a meme about a dog, but don’t. Elon Musk will find out and, after he’s paid for Tommy Robinson to become life president of the UK in four years’ time, you’ll be out on your ear. Or in prison with your terrorist buddies, if you work for the BBC.

Stay on script

While it might be tempting to stop reading the teleprompter and instead say ‘What the actual f**k is this bullshit?’ as you talk about Donald Trump arbitrarily deciding to ‘own’ Gaza, that isn’t what you’re paid to do. Just say the words and try not to think about their meaning, or you will go mad because you have to do it multiple times a day.

Don’t side-eye interviewees

When you have a Republican politician on your show praising Musk and Trump for dismantling the US foreign aid department full of Hamas supporters, try not to let your face show that you think they are an absolute f**king nutjob. You’ve been trained for this, but it will still be hard, so mentally picture something boring, like weeding the garden, and hope your face remains neutral.

Stay polite

It’s unfortunate that the people who actually get to talk to politicians have to remain civilised. If you met Keir Starmer in a pub and he refused to say Trump was a terrifying dickhead, you’d ask him if he’d lost his f**king mind. Unfortunately you can’t do that while presenting Sky News, unless you want to be blacklisted from broadcasting forever, even though your viewers would love it if you did.

Don’t put on a silly voice

While the ‘Department of Government Efficiency’ sounds vaguely plausible, the acronym ‘Doge’ is incredibly embarrassing, and it will feel humiliating to say, especially because Musk and his tech bro wanker pals are making you do it for the lulz. Unfortunately you’re going to have to resist the urge to put on a stupid voice or do air quotes to demonstrate how much contempt you have for it. Which is a shame, but you’ve got a big mortgage to pay, so you’ll have to suck it up.

Consider a new career

If you really can’t bear to keep talking about this world-destabilising nonsense day in, day out for the next four years, or forever, depending on where American democracy ends up, why not jack it in and get another job? Seriously, working in an abattoir would probably less mentally and emotionally traumatising.