ONTO a good thing? Want to completely f**k it up for yourself by going too far? Let me, the expert, show you how it’s done.
Never know when to stop
Got the public on your side with a worthy cause, for example by editing the only tabloid opposed to the Iraq war? Blow all your credit by paying shitloads for obviously faked photos of detainee abuse, get caught, refuse to apologise and get escorted out of the building. Remain pompous and proud.
Misjudge the mood
Managed to turn that notoriety into a high-profile gig in America? Ratings spiralling because nobody has any idea who this up-himself Limey asshole is, apart from a buddy of that dumbshit Trump? Get behind a crusade for stricter gun laws and never, every let up until your show’s cancelled having made no difference to anything.
Bounce back
Return to the UK as unbowed and as arrogant as ever, get a job as lead knobhead on Good Morning Britain and proceed to claim an imaginary moral high ground on trivial issues ranging from vegan sausage rolls to Daniel Craig’s baby-carrier. Confuse being called a dick on Twitter for popularity.
Find a bandwagon
Stumble across a bandwagon, leap on and act like you invented shouting at politicians. Turn against your old pal Trump when it’s convenient for the same reasons you’d been ignoring for years. Briefly become popular because the rest of the media have given up questioning the government for some reason.
Continue to pursue your grudges
Don’t let success change you. Carry on a Twitter feud with any random celebrity who doubts your omniscience or asks awkward questions about phone-hacking. Be especially hateful towards Meghan Markle, who had a few drinks with you once then never took your calls again. Allow this anger to burn unchecked. Fuel it. Let it consume you.
Unzip flies, get your tiny cock out and piss all over your chips
Needlessly destroy your career by ranting for two hours about how much you hate Meghan Markle, only booking guests who hate Meghan Markle, and refusing to believe anyone could not hate Meghan Markle. Walk off your own show in rage when your hatred is mildly questioned. Get told to apologise or quit. Quit. Congratulate yourself on doing it again.