THE 1970s were, it was believed at the time, a sexy decade. This is what got you laid when T. Rex roamed the charts:
Big, thick moustaches
A bloke was nowhere back then without a big, bushy moustache that made him look like like Burt Reynolds or a Spanish waiter. Spain was exotic back then, and a week-long romance with a man named Carlos would be the envy of your typing pool.
Thick chest hair
But Reynolds would never have made Playgirl without the essential feature of 1970s manhood – a thicket of dark and impassable chest hair, sprouting lasciviously from beneath a half-buttoned nylon mustard-yellow shirt. Hello, ladies.
Long, unkempt hair
Men had never been allowed long hair before. It was new, groovy and free, so the zenith of sex appeal became long, frizzy locks tossing in the wind. They also had no idea how to care for long hair and washed it once a week with a bar of Imperial Leather.
Massive lapels
Five decades ago, it was believed that the wider your lapel, the better-endowed you were. Eight-inch lapels and a kipper tie meant you were packing a monster down below. Necessary because car ownership wasn’t yet widespread and a Morris Traveller makes no kind of penis extension.
Skinny hips
Skinny hips were considered not weedy, but lithe and sexy – and perfect for balancing out massive bell-bottoms. It was easier to have skinny hips back then, because of childhood malnutrition.
Platform soles
A modern man would be laughed out of ‘Spoons for giving himself an unnatural height boost, but back then you were nobody if you weren’t balancing on five inches of block heels. Perhaps the clomping sound was a kind of mating call?
Constant innuendo
The dream man of the 1970s thought of little but sex as he worked his menial job, so a phrase as innocent as ‘I’ll get it’ was a launchpad for 40 minutes of leering, arm-pumping and suggestive remarks to melt the heart of any girl in a mini-skirt.
Drinking ten pints of bitter
Women were impressed with a man who could take his drink, downing ten pints of beer at 28p each. Even if he did subsequently urinate in his cords, he was a keeper.