THE government’s contemporary plain packaging for cigarettes has made them desirable once again.
Fashion experts have praised the compulsory new logo-free cigarette boxes for their smooth elegant lines and lack of dated shiny bits.
Stylist Emma Bradford said: “I was actually off the fags but these packets are so hot I’ve decided to start again.
“The old fag logos made you think of snooker tournaments and coach drivers. Now my cigarette box has the clean, unfussy lines of an Apple product, with a hint of Japanese minimalism.
“Best of all I can buy cheapo cigs like Lamberts and nobody will know.”