FRIENDS Reunited has relaunched with a pledge to be not bad at one of the things that has made Facebook enormous.
The steam-powered social network is to make a comeback by helping people share photographs and sentences that will help them remember things.
A spokesman said: “It’s all about nostalgia. In the same way that Facebook connects people who knew each other years ago and allows them to talk about their shared past, so will we, except we will keep saying the word ‘nostalgia’ until it loses all meaning.”
But business analysts said the most nostalgic thing about using Friends Reunited will be using Friends Reunited.
Martin Bishop, from Donnelly-McParltin, said: “Reopening your Friends Reunited account will transport you back in time to the year 2000AD when you and some people you knew at school actually thought a Friends Reunited account was a good idea.
“Like all nostalgia it will be at once vaguely comforting and acutely embarrassing.”
He added: “Their slogan should be ‘Using Friends Reunited – Like watching an episode of Howard’s Way‘.”
Meanwhile the website has teamed up with Premier Inn to offer a £50 a night Fuck-Your-Teenage-Sweetheart special offer.
The package includes a big bottle of cider, a DVD of The Lost Boys and a guaranteed morning-after feeling of total emptiness.