A CAFE specialising in cereal is the sort of maddening hipster idiocy you would be up to if they hadn’t come up with it first.
The opening of a London establishment serving bowls of obscure American cereal has provoked anger and sadness from people trapped in office jobs.
31-year-old sales administrator Tom Booker said: “Fucking hipsters, with their beards and layered irony.
“Why do they have to keep fetishising things in a potentially lucrative way that pre-empts any similar ideas I may have had?
“Somewhere on a bit of A4 office paper I had scribbled the business name ‘Aurora Cerealis’ but of course I never did anything about it and now I will die in this cubicle without ever being featured in a magazine.”