BRITAIN is studiously ignoring the term spornosexual in the hope that it wont become a real thing.
The word, which refers to the kind of muscled voids who appear on reality TV, is currently trying to insinuate its way into the nations consciousness.
Sociologist Dr Mary Fisher said: Concepts like spornosexual are best compared to extra-dimensional monsters that feed on our belief.
The more actual people use the term, the more hosts it is passed to, the more brains it consumes and the stronger it becomes.
It happened with metrosexual but, perhaps having learned from their mistake, the British public refused to give vajazzling headroom and it died like the transparent bullshit it was.
Julian Cook, of Leatherhead, said: I pretended I hadnt seen it in the Telegraph. I blocked everyone using it ironically on Twitter.
But then my mate Jason, drunk at a barbecue, started calling everyone spornosexual for a laugh and it managed to lodge itself in my mind.
Its in me now. I can feel if flexing about, waiting for its opportunity to strike.
I have to die. Its the only way to stop it.